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The Truth About What Customers Want [Paperback]

Item : The Truth About What Customers Want [Paperback]
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Category : Books
Author Author : Solomon, Michael R.
ISBN-10 ISBN-10 : 0137142269
ISBN-13 ISBN-13 : 9780137142262
Publisher Publisher : FT Press
Pages Pages : 224
Binding Binding : Paperback
Item ID : 102463600

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He is also Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, U.K. Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, branding strategy, symbolic aspects of products, psychology of fashion, decoration, and image, services marketing, and the development of visually oriented online research methodologies. Professor Solomon has been recognized as one of the 15 most widely cited scholars in the academic behavioral sciences and fashion literature and as one of the 10 most productive scholars in the field of advertising and marketing communications. His textbook,Consumer Behavior: Buying, Having, and Being, published by Prentice Hall, is widely used in universities throughout North America, Europe, and Australia and is now in its eighth edition.

 

In addition to his academic activities, Professor Solomon is a frequent contributor to mass media. His feature articles have appeared in magazines such asPsychology Today,Gentleman’s Quarterly, andSavvy. He has been quoted in numerous national magazines and newspapers, includingAllure,Elle,Glamour,Mademoiselle,Mirabella,Newsweek,The New York Times,Self,USAToday, andThe Wall Street Journal. He frequently appears on television and radio to comment on consumer behavior issues, includingThe Today Show,Good Morning America,CNBC,Channel One,Inside Edition,Newsweek on the Air,The Wall Street JournalRadio Network, theEntrepreneur Sales and Marketingshow, theWOR Radio Network, andNational Public Radiol31

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