Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. InOnline or Flatline, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible:

• How to set up an attractive webpage
• How to prioritize your social media efforts
• How to use review feedback to interact with customers
• How to optimize your ability to be found on Google
• How to combine traditional and digital advertising, and much more

Online or Flatlinegives small business owners an easy-to-follow, affordable guide and a strong plan of action for creating a successful and valuable online presence.

• STRONG, PERSONAL CONNECTION - Every business owner can utilize digital media not only to get customers, but more importantly, to keep them. Author focuses on customer service and relationships. Book is short, accessible and affordable.
• INNOVATIVE TAKEAWAY - Choat offers a holistic approach to business marketing that includes data and analytics but keeps company culture and the future of the business as its core. He uses his experience at both large corporations and franchises to teach small business owners how to adapt national marketing to the local level.
• EXPERT AUTHOR - Choat has led businesses like Walt Disney and Boeing Company to higher levels of digital consciousness in an ever-changing marketplace.

One of the strongest aspects ofOnline or Flatlineis Choats ability to distill the dizzying world of digital marketing into content that is easy to read and understand. As a result, this book should greatly benefit any small business owner.
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