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New Venture Creation: A Framework for Entrepreneurial Start-ups [Paperback]

Item : New Venture Creation: A Framework for Entrepreneurial Start-ups [Paperback]
Price : $81.99 (see below)
Category : Books
Author Author : Burns, Paul
ISBN-10 ISBN-10 : 1352000504
ISBN-13 ISBN-13 : 9781352000504
Publisher Publisher : Palgrave
Binding Binding : Paperback
Item ID : 101245283

If you are looking for an engaging textbook, rich in learning features, which will help you to guide your students through the process of developing and launching a start-up, this is it. With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. 

The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.


This is a brand new book by one of our leading authors, Paul Burns. The book looks at everything a budding entrepreneur needs to consider in order to give him/herself the best chance of launching a successful new venture. It is a very practical text and progressively builds a roadmap - from generating an idea, or recognising an opportunity, through developing the business model, and raising finance - towards the creation of an effective business plan.

I. RESEARCH PHASE.- Entrepreneurship.- 1. What you bring to entrepreneurship.- Business idea.- 2. Finding your business idea.- Industry and markets.- 3. Understanding your industry and markets.- II. BUSINESS MODEL DEVELOPMENT PHASE.- Market segments and value propositions.- 4. Structuring your business model.- 5. Crafting your value proposition and branding.- Marketing plan.- 6. Developing your marketing mix.- 7. Communicating your value proposition.- 8. Scalability and growth.- Operations plan.- 9. Legal flC-

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