How to use storytelling to move people to action

In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business.

Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection.

• Offers proven advice on telling engaging, inspiring stories
• Includes real-world examples and case studies of what to do and not to do
• Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources

For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

About the authors vii

Acknowledgements ix

Introduction xiii

1 What is business storytelling? 1

2 The importance of business storytelling 15

3 Business storytelling styles 35

4 Crafting your stories 47

5 Making your stories shine 87

6 Practising and delivering stories 107

7 Secret storytelling business 119

8 Getting your stories out there 133

9 Implementinl'