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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads [Paperback]

Item : Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads [Paperback]
List Price  : $25.00
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Price : $21.99 (see below)
Category : Books
Author Author : Sullivan, Luke
ISBN-10 ISBN-10 : 1119164001
ISBN-13 ISBN-13 : 9781119164005
Publisher Publisher : Wiley
Pages Pages : 448
Binding Binding : Paperback
Item ID : 100077011

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional

Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.

Advertising is in the midst of  a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.

  • Turn great ideas into successful campaigns
  • Work effectively in all media channels
  • Avoid the kill shots that will sink any campaign
  • Protect your work
  • Succeed without selling out

Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

PREFACE VII

INTRODUCTION: ON BEING THE SECOND-SMARTEST PERSON IN THE ROOM. IX

CHAPTER 1 A Brief History of Why Everybody Hates Advertising

And why you should try to get a job there. 1

CHAPTER 2 The Creative Process

Or, Why it’s impossible to explain what we do tlÉ6

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