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Focus Groups: Theory and Practice [Paperback]

Item : Focus Groups: Theory and Practice [Paperback]
Price : $67.99 (see below)
Category : Books
Author Author : Stewart, David W., Shamdasani, Prem N.
ISBN-10 ISBN-10 : 1452270988
ISBN-13 ISBN-13 : 9781452270982
Publisher Publisher : SAGE Publications, Inc
Pages Pages : 224
Binding Binding : Paperback
Item ID : 100070343

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research and theory. Known for accessibility and step-by-step guidance, comprehensive treatment, and historical perspective, the book examines every facet of focus group research, from the selection and recruitment of group participants, to the selection of a moderator and conducting of interviews, to the analysis of focus group data. The Third Edition reflects the growing use of focus group research to address an increasingly broad array of issues that have a global span, and also provides more guidance on conducting virtual focus groups.1. Introduction: Focus Group History, Theory, and Practice
2. Group Dynamics and Focus Group Research
3. Focus Groups and the Research Toolbox
4. Recruiting Focus Group Participl39

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