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Fat Tire Flyer: Repack and the Birth of Mountain Biking [Hardcover]

Item : Fat Tire Flyer: Repack and the Birth of Mountain Biking [Hardcover]
List Price  : $29.95
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Price : $26.99 (see below)
Category : Books
Author Author : Kelly Charlie
ISBN-10 ISBN-10 : 1937715167
ISBN-13 ISBN-13 : 9781937715168
Publisher Publisher : VeloPress
Pages Pages : 264
Binding Binding : Hardcover
Item ID : 100068862

It all started with a small crew of bicycle-obsessed hippies bombing the downhill trails of Mount Tamalpais, in Marin County, California. As the friendly competition intensified on the steep dirt trail they called Repack, history's first mountain bikers began craving an upgrade from the old Schwinn cruisers they had rescued from the junkyard. With the single-minded focus found only among the truly obsessed, this rag-tag group sparked a rapid evolution that transformed the castoff Repack bomber into the modern mountain bike, a refined and elegant machine that quickly became the top-selling bicycle in the world.

Charlie Kelly -- co-founder of the MountainBikes company with Gary Fisher, organizer of the Repack races, and chronicler of the sport -- now delivers the true, complete, and often unbelievable history of the rise of mountain biking and its lasting culture. Rich with first-hand descriptions and bursting with original photographs, drawings, and memorabilia,Fat Tire Flyeris the definitive history of one of the most significant inventions of the 20th century.

  • Advertising and publicity in leading cycling media including Bicycling, VeloNews, BikeRadar, CyclingNews, Cycle Sport America, Dirt Rag
  • Publicity campaign to health/fitness media including Outside
  • Online content marketing campaign on fattireflyer.com
  • Paid promotion on Facebook
  • Promotion at Interbike, the largest American cycling trade show

THE TRUE, COMPLETE, AND EXTRAORDINARY TALE OF THE INVENTION OF REPACK AND THE RISE OF MOUNTAIN BIKING

It's a cool, clear morning in Northern California, but the five young men are sweating profusely as they push strangely modified bicycles up the steep hill. They are discussing the dirt road surface, which re ?sembles a moonscape more than it does a road.

These young men belong to the same breed that skis down cliffs, jumps out of airplanes, or rides skate ?boards down Everest. They have developed their own l#M

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