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Essentials Of Health Care Marketing [Hardcover]

Item : Essentials Of Health Care Marketing [Hardcover]
Price : $113.99 (see below)
Category : Books
Author Author : Berkowitz, Eric N.
ISBN-10 ISBN-10 : 1284094316
ISBN-13 ISBN-13 : 9781284094312
Publisher Publisher : Jones & Bartlett Learning
Pages Pages : 592
Binding Binding : Hardcover
Item ID : 100478602

The Healthcare Industry Continues To Undergo Enormous Changes With New Laws And Policies, Fresh Innovations, And An Increasingly Educated Health Consumer. As Such, Healthcare Administrators Must Be Prepared To Shift Their Strategies In Order To Meet The Demands Of This Dynamic Market.Essentials Of Health Care Marketing, Fourth Edition Will Provide Your Students With A Foundational Knowledge Of The Principles Of Marketing And Their Particular Application In Health Care. Moreover, The Text Offers A Perspective On How These Principles Must Shift In Response To The Changing Environmental Forces That Are Unique To This Market.This Complete Curriculum Of Marketing Management Tools And Techniques Is Ideal For Graduate Courses, Though Advanced Undergraduates Can Readily Grasp The Level Of Presentation.New To The Fourth Edition:Chapter 3 (Environment) Heavily Revised To Include New Health Care Delivery Models, Increased Competition, Foreign Competitors, And Health Care Reform.Chapter 4 Now Includes Discussion Of Exchanges.Chapter 10 Addresses Increasing Amount Of System Consolidation.Marketing/Strategic PlanningDisciplineID: 2025previous edition 9780763783334Feature

  • Examines the important role of marketing in engaging consumers and patients in the new environment of Accountable care
  • Highlights new disruptive innovations entering health care and their potential impact on marketing strategy, consumer behavior, and the product life cycle
  • Explores the changing environment of pricing in which newly educated consumers and medical tourism are driving new pricing strategies for companies and health care organizations
  • Looks at big data, data mining, transparency in ratings and prices, and asynchronous delivery of health care as critical issues to understand and integrate in today’s marketing strategies
binding type NVA

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