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Emotional Design: Why We Love (or Hate) Everyday Things [Paperback]

Item : Emotional Design: Why We Love (or Hate) Everyday Things [Paperback]
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Category : Books
Author Author : Norman, Don
ISBN-10 ISBN-10 : 0465051367
ISBN-13 ISBN-13 : 9780465051366
Publisher Publisher : Basic Books
Pages Pages : 272
Binding Binding : Paperback
Item ID : 100374187

Why attractive things work better and other crucial insights into human-centered design

Emotions are inseparable from how we humans think, choose, and act. InEmotional Design,cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. InThe Design of Everyday Things,Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.

Don Normanis Director of the Design Lab at the University of California, San Diego, former Apple Vice President, and co-founder of the Nielsen Norman Group. His many books includeThe Design of Everyday Things, The Design of Future Things, andLiving with Complexity.

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