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Designing Effective Web Surveys [Hardcover]

Item : Designing Effective Web Surveys [Hardcover]
Price : $195.99 (see below)
Category : Books
Author Author : Couper, Mick P.
ISBN-10 ISBN-10 : 0521889456
ISBN-13 ISBN-13 : 9780521889452
Publisher Publisher : Cambridge University Press
Pages Pages : 416
Binding Binding : Hardcover
Item ID : 100062390

Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory.Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys.Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys.Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a cook book; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.1. The importance of design for web surveys; 2. The basic building blocks; 3. Going beyond the basics: visual and interactive enhancements to web survey instruments; 4. General layout and design; 5. Putting the questions together to make an instrument; 6. Implementing the design. This is the right book at the right time. Increasing concerns about the quality of the data being collected online are pushing researchers to focus more on design, and to create more engaging and more usable online questionnaires. In an area where there is no shortage of opinion about what works and what doesn't work, Mick Couper gives us practical advice based in science and data. His grasp of the subject matter and his command of the relevant methodological literature has produced a book that stands alone. lc3

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