Color has multiple functions that differ from those of other design elements as shape, texture and form as it is able to awake multiple feelings and emotions to audiences in communication. Each of the international case studies included in the book demonstrates the importance of a thoughtful application of color.
The series Graphic Elements in Graphic Design presents students and professionals with innovative, ground-breaking ideas and solutions developed by renowned international designers and studios. Each volume deals with a fundamental aspect of graphic design. This first season we explore the use of colour, typography, shapes, optical illusions and the economy of means; essential elements in every designer's work. The series will continue with the practice of graphic design in different areas, such as packaging.
The book shows how colour has functions that differ from those of other design elements as shape, texture and form.Color has other functions as form and structure in graphic and product design as it powerfully addresses feelings.
There is no inspirational competitor title showing color usage by international graphic designers today.
Designer magazines, websites and blogs.
Wang Shaoqiangis a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends and culture, and he is also the editor of Design 360° magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology.
Design Elements, Color l)