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Best Practices In Global Wine Tourism: 15 Case Studies From Around The World [Paperback]

Item : Best Practices In Global Wine Tourism: 15 Case Studies From Around The World [Paperback]
Price : $42.99 (see below)
Category : Books
Author Author : Liz Thach
ISBN-10 ISBN-10 : 097158706X
ISBN-13 ISBN-13 : 9780971587069
Publisher Publisher : Miranda Press
Pages Pages : 336
Binding Binding : Paperback
Item ID : 100165201

Best Practices in Global Wine Tourism is a collection of fifteen case studies from around the world describing methods used by highly successful wine regions and wineries. Learn how innovative wine professionals turned challenges into successes in establishing new wine regions, attracting customers, creating collaborative relationships with stakeholders, preserving the environment, and establishing measurements for wine tourism. Enjoy stories about wine tourism around the world, including France, Italy, Argentina, China, the USA, New Zealand, Australia, and other wine regions. Edited by Liz Thach and Stephen Charters, two veteran wine tourism researchers and professors of wine business, this book is very useful for wine students, enthusiasts, practitioners and researchers.

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