• Home
  • Books
  • Advertising: What Everyone Needs to Know}} [P...

Advertising: What Everyone Needs to Know}} [Paperback]

Item : Advertising: What Everyone Needs to Know}} [Paperback]
Price : $19.99 (see below)
Category : Books
Author Author : Einstein, Mara
ISBN-10 ISBN-10 : 0190625899
ISBN-13 ISBN-13 : 9780190625894
Publisher Publisher : Oxford University Press
Pages Pages : 256
Binding Binding : Paperback
Item ID : 100372600

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.

Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them.Advertising: What Everyone Needs to Know?helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?

Introduction

Part I: Marketing versus Advertising

Part II: The Business of Advertising

Part III: Branding and Consumer Behavior

Part IV: Media and Media buying

Part V: Creative

Part VI: Advertising in the Digital Age

Conclusion

Mara Einsteinis a Professor of Media Studies at Queens College, City University of New York. She brings more than twenty-five years of marketing and advertising experience to this work. She has worked as a senior marketing executive in both broadclCm

  Items Price + Shipping Condition Delivery Seller Info Buying Options
  Items Price + Shipping Condition Delivery Seller Info Buying Options
1.
ShopSpell
$19.99
+ Free Shipping
Total: $19.99
New
  • Seller: ShopSpell
  • Ships in: 2 Business day(s)
  • Transit time: 5 Business day(s)
  • Delivery by: Sep 30 to Oct 02
  • Notes: Free Shipping on all Books.
ShopSpell    Add To Cart ($19.99)
  • Seller: ShopSpell
  • Ships in: 2 Business day(s)
  • Transit time: 5 Business day(s)
  • Delivery by: Sep 30 to Oct 02
  • Notes: Free Shipping on all Books.
   Add To Cart ($19.99)

Copyright © 2018 - 2020 Shophity, LLC.

  • Payment Methods